Mobile phone GPS systems are revolutionizing how we interact and shop, but pinpointing a user’s location to an exact point in front of a business can be difficult. Simsbury-based ConnectQuest hopes to solve that problem with a new service that gives shop owners the ability to attract customers as they pass by a storefront.
The system involves a mobile app available for both the iPhone and Android-based smartphones and a custom (and patented) Bluetooth radio transmitter placed in the window of the participating shop. The mobile app “listens” for the transmitter and will notify the user of coupons and other incentives as they walk by. Storeowners can adjust how far they’d like the transmitter to reach, giving them the ability to focus on pedestrians, or extending it to reach a vehicle stopped at an intersection.
The full text of Lon Seidman’s article from CTTechJunkie can be accessed on their website.