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CTC Growth Cell Network: XcellR8 Update – The Perfect Promotion

A Special late afternoon Edition XcellR8 meeting will be held Thursday, July 21, 2011, from 3-4 pm at Nerac.  There will be NO meeting on the morning of the 14th.

Thanks to everyone who participated in the discussion and dialog with Jody Ferrer, President and CEO of The Perfect Promotion, a West Hartford based specialty advertising firm.  Jody came to the group looking for input on developing a sales team to cover CT, plus possibly NY, MA and RI.  The conversation was a lively mix of questions and responses ranging from the characteristics of the market and target audience to the attributes that are most desired in a salesperson.  Jody left with several strong ideas regarding talent acquisition and next steps.

During this Special Edition of XcellR8, we’ll meet Ms. Mallory Kievman.  Mallory is a 13 year old from Manchester, CT, and will be an 8th grader at Talcott Mountain Academy in Avon.   Mallory is the creator of Hiccupops– lollipops that stop hiccups in seconds by combining a proprietary blend of all-natural ingredients into a specific lollipop form.  

Mallory developed the idea for her product last summer while researching ways to cure her own hiccups.  Hiccupops are patent pending and recently won 3 awards at the 2011 CT Invention Convention.  Mallory and her lollipops have been showcased at the State Capitol, and also on NBC News.  Mallory is now looking to commercialize her invention, and is excited for the group’s input on go-to-market strategies and thoughts on start up funding/ sources.

Following the XcellR8 session, Nerac will be hosting an Innovation Connection event beginning at 4:00pm.  Please join us for an informal, interactive panel discussion with Catherine Smith, Commissioner, Connecticut Department of Economic and Community Development (DECD) and Mun Y. Choi, Ph.D, Dean, UConn School of Engineering.  The panel will be moderated by yours truly.  To learn more, please see the networking event flyer.   We request that you RSVP here.   (Ctrl plus left click or right click and select “open link.”)



Kevin Bouley President Nerac, Inc. One Technology Drive Tolland, CT  06084 (860) 872-7000 x-1156

Xcellr8 Innovation Cell

Our mission is to stimulate collaboration, innovation and entrepreneurial activity between leaders and executives of the tech business and education communities.

It’s an opportunity to participate and share thoughts and ideas on how we can best work together to stimulate growth, create innovation and spur economic activity.

We feel it’s important to challenge the status quo, and construct a solid foundation for future growth by utilizing and developing talent that exists today in our region.

Cell Leader: Kevin Bouley, President of Nerac, Inc.  Cell Location: Tolland  Meeting time and location: 8:00 to 9:00 am, the second Thursday of each month at Nerac, Inc offices in Tolland, One Technology Drive, Tolland, 06084  - Meetings are for cell members only – if you are a technologist based in the Tolland area and are interested in joining the meetings, please contact: Contact: Kevin Bouley, cell leader,  or  Paige Rasid, (860) 289-0878, x335

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