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CTC Growth Cell Network: XcellR8 Update – MeetingKing

The next XcellR8 meeting will be held Thursday, May 12, 2011, from 8-9 am at Nerac.

Last month we heard from Edwin Siebesma whose meeting productivity tool is in  beta stage,  Edwin asked that meeting participants think about the efficiency and effectiveness of their meetings and what they see as pain points, if any.  During the beta demo, Edwin gathered highly relevant and insightful comments from group – including the identification of an existing tool and probable competitor being used by a meeting attendee.  Several members offered their ongoing assistance in product development and evaluation.

This month we’ll hear from Jody Ferrer, President and CEO of The Perfect Promotion, a West Hartford based specialty advertising firm that works closely with clients to increase their brand visibility by developing creative and effective programs utilizing imprinted apparel, promotional products, print and graphic design services.

Jody comes to the group looking for input on developing a sales team to cover CT, plus possibly NY, MA and RI.  She presently uses an independent rep on a part time basis plus 1 FTE selling in the Hartford market.  She’s having difficulty attracting potential candidates – but has not aggressively advertised.  She’s looking for the best ways to market the position, as well as guidance when interviewing and “selling” the opportunity.  She’s open to additional independent reps or FTE’s.  Compensation is commission based starting at 40% of the net profit.

And don’t forget that we’ll be reaching out to Keith Bessette in June to provide an update on the Shizzlr rollout and/or to invite in other student entrepreneurs associated with one or more of the several planned new business ventures coming out of UConn.



Kevin Bouley President Nerac, Inc. One Technology Drive Tolland, CT  06084 (860) 872-7000 x-1156

Xcellr8 Innovation Cell

Our mission is to stimulate collaboration, innovation and entrepreneurial activity between leaders and executives of the tech business and education communities.

It’s an opportunity to participate and share thoughts and ideas on how we can best work together to stimulate growth, create innovation and spur economic activity.

We feel it’s important to challenge the status quo, and construct a solid foundation for future growth by utilizing and developing talent that exists today in our region.

Cell Leader: Kevin Bouley, President of Nerac, Inc.  Cell Location: Tolland  Meeting time and location: 8:00 to 9:00 am, the second Thursday of each month at Nerac, Inc offices in Tolland, One Technology Drive, Tolland, 06084  - Meetings are for cell members only – if you are a technologist based in the Tolland area and are interested in joining the meetings, please contact: Contact: Kevin Bouley, cell leader,  or  Paige Rasid, (860) 289-0878, x335

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