Connecticut Innovations Makes Follow-On Investment in Interactive MOBILE @dvertising Inc.
Company’s ‘geo-intelligent’ mobile content platform gains traction in travel and tourism marketplace
Rocky Hill, Conn., July 11, 2011 – Connecticut Innovations (CI), the state’s quasi-public authority responsible for technology investing and innovation development, today announced that it has made a $150,000 follow-on investment in Interactive MOBILE @dvertising Inc. (iM@) of Westport, Conn., through its Eli Whitney Fund.
Kerry J. Cannon, Jr., iM@’s chief executive officer, said, “The market is embracing mobile at an incredible rate. Our tight focus in the travel and tourism sector, coupled with an efficient partner-leveraged user acquisition strategy is resonating in a big way. Additionally, this new investment from CI provides added fuel to accelerate our pace and bring on more partners, sponsors, advertisers and event producers.”
Read the entire press release here.
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